Strong LIC Brand

You will be associated with one of the leading Life Insurance Company of the world. The brand image of LIC of India is huge, people in India identifies life Insurance as LIC only.
Brand Value of LIC is ` 18,00,000 Crores, and you will be using that brand on your card.
Thus selling life Insurance policies for LIC of India is much easier.

Market Share of LIC of India as on 31/03/2014 is as under:

  First Year Premium
in Crores
Market Share Number of Policies Market Share
LIC of India 90,124 75.33% 3,45,11,781 84.44%
All 23 Private Companies 29,517 24.67% 63,61,536 15.56%
Total 1,19,641   4,08,73,317  

The above figures shows dominance of LIC of India even after 14 years of opening of the Insurance sector to private companies.